Spanish Web Design:Only in Madrid

I led the design and development QA for the Spanish version of the Only in Madrid website, a localized adaptation of the original American site tailored for Spanish-speaking audiences. Collaborating with a media agency, we sourced culturally relevant imagery and translated copy to ensure the content resonated authentically with the target audience. My role encompassed overseeing the entire design process, from wireframes to final visuals, ensuring the site maintained the brand’s identity while adapting to the nuances of the Spanish market.
 

I ensured the design was consistent with the original site’s aesthetic, including the iconic logo and user-friendly layout, while optimizing for local preferences. During development, I spearheaded QA efforts to guarantee seamless functionality, responsive design, and a smooth user experience across devices. This project not only expanded the brand’s global reach but also set a strong foundation for future multilingual adaptations.

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Design Mediums: Figma, MarkUp