Where insights turn into structure.
This phase combines strategic thinking, user understanding, and architectural planning — setting the stage for an effective, conversion-focused site.
I begin by aligning with stakeholders to understand the core goals, audience needs, and business context. This strategy brief informs every decision going forward — from tone to structure.
Clear success metrics are defined early to measure performance post-launch. Whether it’s lead generation, time on page, or signups, every design choice is tied to a measurable outcome.
SEO-focused research helps identify the keywords and phrases users actually search for — ensuring the site’s structure and content are both relevant and discoverable.
SEO-focused research helps identify the keywords and phrases users actually search for — ensuring the site’s structure and content are both relevant and discoverable.
A visual map of how all pages connect, including navigation structure, user access points, and logical grouping. It serves as the site’s architectural blueprint.
I map how different audience types will navigate through the site — from first visit to final conversion — using journey mapping tools and behavioral logic.
